World Federation of Advertisers (WFA)
Fédération mondiale des annonceurs (FMA)
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Contact Details
URL: https://wfanet.org/
Twitter: https://twitter.com/wfamarketers
LinkedIn: https://www.linkedin.com/company/wfa
Youtube: https://www.youtube.com/user/WFAMarketers
Founded
1953-10-28 Brussels Belgium
History
Available with paid subscription only.Aims
Ensure conditions worldwide to enable members to improve their effectiveness and efficiency; enable advertisers to conduct activities in conditions of free speech and free market, especially in common markets and free trade areas; defend and, where possible, extend freedom of commercial expression and advertising; challenge over-regulation of advertising through legislation enacted by national or international authorities; ensure recognition by governments, opinion leaders and supranational bodies of the contribution of advertising to economic growth and improved standards of living; assist advertisers' associations in their contacts with public authorities or other professional organizations; advocate self-regulation of the industry worldwide, based on the principle that advertising should be legal, honest, decent and truthful; carry out studies and collect documentation on problems regarding advertising in all its forms; promote advertising in the economy of each country; allow exchange of information among member groups and with government bodies which regulate, limit or prohibit commercial expression.
Events
2025-03-18 | Brussels, Belgium – Global Marketer Week Conference101 past events available with paid subscription only.
Activities
Available with paid subscription only.Structure
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Available with paid subscription only.Finance
Available with paid subscription only.Registrations
Available with paid subscription only.Relations with Inter-Governmental Organizations
- Cooperates with: United Nations Economic and Social Council (ECOSOC)
- Cooperates with: European Commission (EC)
- Cooperates with: European Economic and Social Committee (EESC)
- Cooperates with: European Parliament (EP)
- Cooperates with: Food and Agriculture Organization of the United Nations (FAO)
- Cooperates with: International Telecommunication Union (ITU)
- Cooperates with: United Nations Environment Programme (UNEP)
- Cooperates with: World Health Organization (WHO)
- Observer status with: Codex Alimentarius Commission (CAC)
Relations with Non-Governmental Organizations
Associate expert group of E-XE0204 - Business and Industry Advisory Committee to the OECD (BIAC).
Close relationship with:
- F-XD2450 - Association of Commercial Television in Europe (ACT);
- F-XF6466 - Commercial Film Producers Europe (CFP-E);
- D-XD7480 - Cosmetics Europe - The Personal Care Association;
- E-XD3705 - egta;
- D-XD3516 - European Advertising Standards Alliance (EASA);
- D-XD0561 - European Association of Communications Agencies (EACA);
- D-XD0598 - European Broadcasting Union (EBU);
- D-XE0496 - European Newspaper Publishers' Association (ENPA);
- D-XD6263 - Federation of European Data & Marketing (FEDMA);
- C-XC2027 - FIPP;
- E-XE0970 - FoodDrinkEurope;
- B-XB1139 - International Advertising Association (IAA);
- B-XB1490 - International Chamber of Commerce (ICC);
- C-XC0344 - International Federation of Audit Bureaux of Certification (IFABC);
- C-XD0853 - ESOMAR.
- Member of: European Interactive Digital Advertising Alliance (EDAA)
- Member of: International Council for Advertising Self-Regulation (ICAS)
- Links with: International Food and Beverage Alliance (IFBA)
- Links with: Toy Industries of Europe (TIE)
- Instrumental in setting up: Global Alliance for Responsible Media (GARM)
Publications
Available with paid subscription only.Members
Available with paid subscription only.Type I Classification
Available with paid subscription only.Type II Classification
Available with paid subscription only.Subjects *
UN Sustainable Development Goals **
UIA Org ID
XC2680
** UN SDGs are linked to the subject classification.
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