How to Create a Meaningful Event for all Stakeholders, Showcasing The Hague
Submitted on Tue, 03/12/2024 - 09:46
When setting up an event, relying on familiar, successful concepts is easy. While comfortable, going off the beaten track is worth making your event more valuable to all stakeholders. The City of The Hague and many of the city’s event venues have embraced the Event Canvas methodology for this purpose. An approach that helps event owners clearly define the purpose of their event and that of their stakeholders involved.
“The biggest takeaway from the Event Canvas is often the acknowledgement that an event in itself has no goal”, says Ingrid Rip, Director of Event Design Collective in the Netherlands. “The different stakeholders of the event all certainly do have goals. But those often differ from that of the event owner. Depending on whether it is a participant, a sponsor, or else. To make an event truly successful, you need to see the world from all stakeholders’ perspectives and understand what it takes to help them achieve their goals now and maybe a step forward to their desired future.”
Read the full article here https://thehague.com/conventionbureau/en/news/how-create-meaningful-even...
Read more about The Event Design Canvas methodology on the website of The Hague & Partners Convention Bureau https://thehague.com/conventionbureau/en/the-event-design-collective