Maastricht (the Netherlands), November 20th, 2023 – In a world increasingly focused on sustainability, the events industry is taking significant steps to adopt eco-friendly practices. As more and more event organizers are asking destinations about their cities sustainability policies the city of Maastricht wants to tell their city’s story in a way that reflects all the ongoing efforts. The official Maastricht Convention Bureau sought to explore the extent to which sustainability practices have been embraced by local entrepreneurs within the events sector. Researchers delved into the initiatives undertaken by venues and found a compelling correlation between their local Maastricht partners and the broader global meetings industry.

Highest ranked SDGs show clear alignment with global research
The convention bureau found out which 4 SDGs are particularly relevant in Maastricht:

8) Decent work and economic growth

11) Sustainable cities and communities

12) Responsible production and consumption

17) Partnerships for the goals

The clear alignment of the highest ranked SDGs with global research in the SDG Report of the Joint Meeting Industry Council highlights that sustainability isn't just a buzzword—it's a driving force behind meaningful change in the events industry.

Documentary 'Maastricht Goes Green'
In pushing the sustainability agenda forward the Maastricht Convention Bureau is eager to share their local industry members' sustainable initiatives. Their study has now been complemented by an enlightening video showcasing local industry members' sustainable initiatives. Local entrepreneurs like Château St Gerlach, MECC Maastricht, EDEN Design Hotels and Hotel van der Valk Maastricht engaged in this documentary. They opened doors that normally remain closed and gave a glimpse behind the scenes, where it comes to local sourcing, waste management, energy reduction, decent work and community building.

Witness the best sustainable practices in action through this captivating documentary at https://www.maastrichtconventionbureau.com/sustainability-pledge/ or at Youtube https://youtu.be/LCDpJ-ffv20?si=fDtWqvWZXXF8JjKj

And most importantly, share them, be part of driving the sustainability agenda forward, because the events industry has the power to make a positive impact on the world, one event at a time.